We re-imagined the identity for Reese Witherspoon’s production company, Hello Sunshine, so that it could be used across TV and Theatrical. We started with their initial flat black 2D logo and designed over 50 variations that introduced multiple approaches to texture and light that could represent the company’s energy. Different versions incorporated aspects of the Hello Sunshine office environment using fabric, paper and even building materials.  Other approaches kept the logo within the confines of a glossy multi-colored stage environment with playful cotton ball clouds suspended by string.   We animated the camera pulling through the Hello Sunshine logo to finally be revealed within a Bora Bora themed palette. The project was created using Autodesk's 3D Studio Max and Chaos’ Corona Renderer.