"Born this Way" runs the gamut of diverse personal challenges, family and friendships, so we took an unobtrusive but unique graphical approach. the opening shots are filled with fresh in- your-face life, and the design conveys a natural, hand-drawn-structured feel adding dots to emphasize the number of chromosomes. Inside, we maintained an understated feel, removing a traditional lower third approach showing only basic information resulting in a deceptively simple look that serves augment the narrative in a non-dramatic way.  We are very proud to be part of the multi-Emmy Award winning team